Internet Marketing & Your Future
Since the industrial revolution, manufacturers and marketers have looked for new and innovative ways of bringing product, names, trades and brands into public recognition.
From newspaper small ads, wall posters, adverts on public transport, to radio and television, advertisers and promoters have engaged in the most effective and modern media available.
At the turn of the millennium the new frontier in marketing on the internet, began to expand at an enormous rate, and to date has surpassed 30% of the total advertising spend in the U.S.
Television remains, for the moment, the largest market for promoters and advertisers, at around 42%, but the growth rate of digitals percentage take of the advertising market is the fastest growing of any category.
Most businesses now recognise that online exposure is an important part of reaching out not only to end users and consumers, but to potential customers at any level in industry.
Internet marketing is an umbrella term for a number of systems, schemes or programmes which will promote awareness and familiarisation with a business or product.
The overall strategy is to increase the likelihood of “clicks”, by enhancing that business or product presence online, raising its profile, making it climb online, compared to that of competitors.
A company’s first online exposure is the website, and this may be the first experience a potential customer will have, and the quality of that site, may well, in the customer’s mind, reflect the quality of the business itself.
It could be that the image the company want to promote is dependent on that first encounter, and the quality of that website may be paramount.
If the site is to be found and recognised online, it needs to be promoted on the internet using Search Engine Marketing, SEM, for short, another phrase which covers a number of methods of boosting website visibility.
Search Engine Optimisation specialists Deeho (SEO for short), have an important approach to optimising website content, to expose greater visibility of particular keywords related to a business, giving a greater exposure to search traffic.
Using various SEO techniques can lead to a higher ranking in search engine results pages, which will in turn improve pay per click listings.
PPC (pay per click) is an advert, or banner that is shown on search engine result pages. When it is clicked on by the user, the advertiser pays a fee as the user is directed to their website.
The buzz words in internet marketing currently are social media. The rise of the social media platforms such as Facebook, and Twitter, to use the two largest names, is becoming a game changer in advertiser accessibility to markets.
It is estimated by SEO³ that by 2018, over half the global population (of mobile phone users) will be using smartphones to access web content. The market potential is truly limitless & without horizons.